Salin Plus – natural salt therapy – UK ASA ruling

Posted 15 November 2017

An UK regional press ad for Salin Plus, a natural salt therapy, seen in the Down Recorder on 26 October 2016 and several other dates up to 17 February 2017, stated in the headline that “COPD, Asthma and Sinusitis sufferers can get relief with Natural Salt Therapy – No Masks or Tubes”. The ad stated that “according to pharmacists, this natural salt therapy service can improve the health of sufferers of debilitating issues including Asthma, Sinusitis, Rhinitis … Cystic Fibrosis, Allergies, Chronic Obstructive Pulmonary Disease (COPD), Snoring and Sleep Apnoea”. 

The UK ASA challenged whether the efficacy claims for the medical conditions listed in the ad were misleading and could be substantiated.

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