Posted 30 July 2018
Advertising watchdog launches formal investigation over description of product
Maev Kennedy Sun 29 Jul 2018
The Advertising Standards Authority has launched a formal investigation into marketing for a Swedish app that claims to be an effective method of contraception, after reports that women have become pregnant while using it.
An ASA spokesman said it had received three complaints about Natural Cycles and its paid advertising on Facebook, which describes the app as highly accurate contraception that has been clinically tested.
“We would require robust substantiation from any company to support such a claim,” he said.… Read the rest