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Dr Auer’s Base Powder – Liar, liar, pants on ….

Posted 19 July 2013

What do Solal and Dr Auer’s Base Powder have in common? Two things: both flagrantly ignore ASA rulings, and, although the ASA ruled against the claims being made for this product in 5 September 2003, they are making the same claims in the July-August 2013 issue of Solal’s Health Intelligence Magazine (Edition 22). Then we know that Solal cannot be trusted – either their science or their ethics. Indeed, in the same issue is an advert for Solal’s Breast Protection Formula with the line “there are nutrients and plant extracts that can help protect your breasts…”, yet they could not prove their claims with the ASA ruling against the claims being made for this product.

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