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USN Carb Binder – ASA breach ruling

Posted 07 May 2015

A Breach allegation was lodged, arguing that this product is still being distributed and sold by retailers.   The ASA Directorate, however, accepted that the breach did not appear to be calculated and deliberate. Therefore any additional sanction beyond the immediate removal of the amended advertising is required at this time. USN was cautioned that the responsibility to ensure compliance with the ASA ruling lies with it.

USN “CARB BINDER” / H A STEINMAN / 2014 – 760 F
Ruling of the: ASA Directorate
In the matter between:
DR HARRIS A STEINMAN Complainant(s)/Appellant(s)
ULTIMATE SPORTS NUTRITION (PTY) LTD Respondent
23 April 2015

http://www.asasa.org.za/rulings/usn-carb-binder-hasteinman-2014-760f

BACKGROUND
In USN “Carb Binder” / HA Steinman / 2014-760F (27 June 2014) the Directorate accepted the respondent’s voluntary undertaking to withdraw its advertising pending full approval from the Medicines Control Council (MCC).

The advertising appeared on the respondent’s website www.usn.co.za, and promoted the Read the rest

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