Posted 15 January 2013
Is Glomail’s Celltone one big scam?
On the 25th October 2012, the ASA ruled against the proof supplied by Glomail for its Celltone product, i.e., the proof supplied was not good enough to support the claims being made for the product. However it is clear that Glomail is ignoring the ASA ruling and continues to make false claims regarding the product.
At http://www.glomail.co.za/glomail_products_celltone.asp. a video commercial featuring the model Cindy Nel is shown which makes the following statements, inter alia: “Contains snail gel extract which is acclaimed for its regenerative properties. Celltone can repair tissue and regenerate the growth of new skin cells” and “the active ingredient is called allantoin which is what snails naturally produce to repair their own shells. And it works.” The context of “and it works” is not inferring that the allantoin works for repairing snails own shells but the skin of the consumer.
Does Celltone contain allantoin from snail extract or is this a big lie?
[note]UPDATE 11 October 2013: See new ASA ruling, (opens in new window) which confirms our argument that there is no proof at all that this product works. Importantly, it was Glomail’s own study which showed the product does not work! The result of the ruling is that no further claims can be made that this product is beneficial at all. [/note]
The word allantoin comes from “allantois” which is an amniotic embryonic excretory organ. Allantoin is a product of oxidation of uric acid by purine catabolism. Allantoin is present in plants including comfrey, sugar beet, tobacco seed, chamomile, and wheat sprouts. Herbal extract of comfrey is a popular source of allantoin. It may also be synthesized from animal urea. Allantoin is present in botanical extracts of the comfrey plant and urine from cows and most mammals. Chemically synthesized bulk allantoin is nature-identical. When sold on its own for use in homemade soaps, lotions, and bath products, allantoin is a white, crystalline powder.
Could it be that the allantoin present in this product is not derived from snails at all but synthetically produced? Would it be cheaper for the company to harvest snails for allantoin or purchase the synthetic compound? Even if allantoin was harvested from snails, it would be identical to the synthetic form and that found in cow urine, sugar beet, tobacco seed, chamomile, and wheat sprouts.
Could it be that the claim “derived from snails” is made simply as a marketing ploy? Is it deceptive – misleading consumers into believing that the product has a natural snail extract when in fact it is a synthetic compound? Does it actually even contain “snail mucus” – which might have more of an effect than “allantoin”? The major ingredient of snail mucus would of course be mucin. But has Glomail perhaps also added other ingredients?
Glomail has previously been shown to sell unsubstantiated products, i.e., not proven that they can deliver on the claims, so would you trust Glomail?
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