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ASA Ruling: Bio Sil MMS

Posted 26 July 2014

In a previous ASA ruling against this company, (21 May 2012), the ASA ruled, inter alia, that the respondent’s advertising for its “Bio-Sil MMS” contained unsubstantiated claims in contravention of Clause 4.1 of Section II of the Code. It also found that the advertisement was likely to mislead people in a manner that was in contravention of Clause 4.2.1 of Section II of the Code. The respondent was instructed to withdraw the advertising in its current format within the deadlines stipulated in Clause 15.3 of the Procedural Guide, and is not used again in future. An Ad Alert was issued to the ASA members with reference to the advertisement, asking members not to accept any advertising for the respondent’s.

biosil
Seems to not have stopped these individuals (+27 11 6155504) from fleecing consumers.”Yvonne founded Bio-Sil in 1993.” “BIO-SIL is a family owned business . . “

They

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