Herbex misleads after legal setback

Posted 06 October 2017

[note note_color=”#fcf74d”]The ASA CAN issue rulings on the adverts of non-members

Notably, the SCA order overturned the interdict that prevented the ASA from making rulings on complaints involving Herbex as well as allowing the ASA to place adverse rulings against any advertiser or publisher on its website. (Herbex took the ASA to court: to prevent rulings against Herbex)
ASA=Advertising Standards Authority[/note]

By Safura Abdool Karim and Nathan Geffen    

Herbex, an alternative health supplement company that attempted to stop the Advertising Standards Authority (ASA) ruling on its adverts, has released a press statement with several misleading claims. Herbex’s statement is at the bottom of this article.

About four years ago the ASA ruled against Herbex adverts that claimed that Appetite Control TabletsBooster Eat Less and Attack the Fat Syrup reduced weight. Herbex estimated lossesof several million rand over a

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