USN Phedra-Cut Lipo XT – ASA ruling

Posted 01 August 2012

A consumer complaint against a USN advertisement which appeared on a website promoting the “USN 12 week challenge”. In essence, the complainant submitted that the contestants’ initial body fat percentages appear to be within normal ranges. However, the end body fat percentages are not comparable to the given appearance, is unhealthy (because it is below the levels of essential body fat percentages) and unrealistic and physiologically unattainable. The advertising is false with regards to the alleged body fat percentages attained at the end of the challenge, and is glamorising life threateningly low body fat percentages, and implies that the product can help an individual achieve physiologically impossible body fat percentages. 

USN Phedra-Cut Lipo XT / MM Davy / 20382
Ruling of the : ASA Directorate
In the matter between:
Miss Michelle M Davy Complainant(s)/Appellant(s)
Ultimate Sports Nutrition (Pty) Ltd Respondent

26 Jul 2012 

Miss Michelle Read the rest

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