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Herbex Slimmers Drops & Tablets “Rene” advert

Posted 06 May 2013

A consumer laid a complaint with the ASA against a Herbex advert, raising several issues, relating to the discrepancy between the Afrikaans and English testimonial (which is problematic in terms of the Code), the prominence (or lack thereof) of the relevant disclaimer and approval required by the Code, and the lack of substantiation for efficacy of the product.

The ASA ruled in favour of the consumer in most aspects.

Herbex Slimmers Drops & Tablets “Rene” / R Jobson / 20036
Ruling of the : ASA Directorate
In the matter between:
Professor Roy Jobson Complainant(s)/Appellant(s)
Herbex (Pty) Ltd Respondent

23 Apr 2013

http://www.asasa.org.za/ResultDetail.aspx?Ruling=6527

Prof Jobson lodged a consumer complaint against the respondent’s commercials published on YouTube during 2012.

The commercial features a testimonial from “René” explaining that Herbex was recommended to her (the Afrikaans version claims a pharmacist recommended it and the English version claims a “Rep” Read the rest

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