Hoodia Slender Gel (aka Slender Max) has continued to flagrantly ignore the ASA rulings. Another bunch of complaints were laid with the ASA. This is a company claiming that there product, when rubbed on the skin, will result in weight-loss. Of course, no evidence that it works, and very unlikely – in particularly since it is highly unlikely that hoodia will be absorbed through the skin. Scam? You decide.
Well the ASA may eventually becoming a little tougher? See the ruling below.
| Hoodia Slender Gel / HA Steinman / 12857 / 13994 | |
| Ruling of the : ASA Directorate | |
| In the matter between: | |
| Dr Harris Steinman | Complainant(s)/Appellant(s) |
| Planet Hoodia cc | Respondent |
03 Feb 2011
http://www.asasa.org.za/ResultDetail.aspx?Ruling=5432
BACKGROUND
In Hoodia Slender Gel / Dr H Steinman / 12857 (2 February 2009), the Directorate accepted the respondent’s voluntary undertaking to amend its efficacy claims on Hoodia Slender Gel product advertisement on its website, … Read the rest
Excellent work Dr. Steinman! A 24 month battle. Hopefully your persistence will finally slay this beast, and it won't pop up another head somewhere else.
It is a pity that the ASA takes so long to adjudicate in consumer complaints though – this should have been done and dusted long ago.
I saw this slender gel on an magazine today(24april2011)i then became interested on buying it,coz they stated that it doesnt have side effects,but i was still wandering that,is it true that you jst apply it and wala!!!in twelve months you became thin.iwas going to buy it but i decided to have more info about it,and i got this interesting work that ASA did,im no longer going to buy it.