Biogen Tribulus – ASA Santions – 31 January 2014

On 11 September 2013 the ASA ruled against the claims being made for this product. On 8 November 2013, the ASA ruled in favour of a breach complaint which pointed out that the same claims were still being made, and that sanctions were suggested. In this ruling, the ASA considered what sanctions were applicable.


Ruling of the: ASA Directorate

In the matter between:

Dr Harris Steinman Complainant(s)/Appellant(s)

Ultimate Sports Nutrition (Pty) Ltd Respondent

31 January 2014

In Biogen Tribulus / H A Steinman / 20408 (8 November 2013) the respondent was found in breach of the previous Directorate ruling due to the continued use of the claims “Increases energy and stamina” and “Libido Enhancer” and “Potent sage testosterone precursor”.

The parties were afforded ten working days each to comment on whether or not sanctions in terms of Clause 14 of the … Read the rest

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