Arcadia Home Shopping “Reduline 36” – No proof

Posted 10 September 2013

A consumer laid a complaint with the ASA against the claims of this product. The ASA asked Arcadia Home Shopping for proof to support the claims. The ASA ruled in favour of the complainant on a number of aspects, but not all.

[note color=”#fdefb4″]Arcadia Home Shopping “Reduline 36” / K Charleston / 22018
Ruling of the : ASA Directorate
In the matter between:
Kevin Charleston Complainant(s)/Appellant(s)
 Arcadia Home Shopping (Pty) Ltd Respondent[/note]

03 Sep 2013
Mr Charleston lodged a consumer complaint against the respondent’s print advertisement appearing in the Sunday Times during March 2013.

The advertisement promotes the respondent’s “Reduline 36 LIPO-SCULPTURE CAPSULES AND DIET PLAN” as the solution to making “… all the flab around your ‘problem zones’ disappear without expensive or extensive interventions …”

Some of the claims objected to by the complainant are:

“Reduline36 capsules, used in combination with the Reduline36 kilojoule Read the rest

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