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Hoodia Slender Gel – ASA ruling

BACKGROUND In a ruling dated 21 June 2010, the Directorate ruled that the respondent was in breach of its earlier ruling dated 9 September 2009, as the respondent’s packaging still used the name “Hoodia” despite the respondent’s original undertaking to remove all references to Hoodia from its packaging. The complainant and the respondent were afforded an opportunity to comment on whether or not sanctions in terms of Clause 14 of the Procedural Guide were appropriate.

HOODIA SLENDER GEL / DR H STEINMAN / 13994

Ruling of the : ASA Directorate

In the matter between:

Dr Harris Steinman:    Complainant(s)/Appellant(s)

Planet Hoodia: Respondent

21 Jul 2010

http://www.asasa.org.za/ResultDetail.aspx?Ruling=5221

BACKGROUND

In a ruling dated 21 June 2010, the Directorate ruled that the respondent was in breach of its earlier ruling dated 9 September 2009, as the respondent’s packaging still used the name “Hoodia” despite the respondent’s original undertaking to remove all references to Hoodia … Read the rest

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