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Hoodia Slender Gel / Slender Max

Posted 02 November 2010 

This company continues to advertise to consumers that this product can result in weight loss – in spite of no evidence that this true (and in fact, unlikely to even have a shred of truth to it). Numerous complaints of breach has previously been laid with the ASA. The company has now started taking out full page adverts in magazines targeting women – and simply ignoring the ASA rulings. How do you think the ASA will react once informed about this?

Read on…

Hoodia Slender Gel / Dr HA Steinman / 12857 / 13994
Ruling of the : ASA Directorate
In the matter between:
Dr Harris Steinman Complainant(s)/Appellant(s)
Planet Hoodia cc Respondent: 

29 Oct 2010

http://www.asasa.org.za/ResultDetail.aspx?Ruling=5346

BACKGROUND
In Hoodia Slender Gel / Dr H Steinman / 12857 (2 February 2009), the Directorate accepted the respondent’s voluntary undertaking to amend its efficacy claims on Hoodia Slender Gel Read the rest

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