Hoodia Slender Gel / Slender Max

Posted 5 February 2009

A consumer complaint against a Hoodia Slender Gel internet advertisement that appeared on http://www.planethoodia.co.za and on promotional pamphlets was laid with the ASA. The advertisements claims that the product, inter alia, “SUPPRESSES APPETITE”, or “will assist with: SUPRESSING YOUR APPETITE & CRAVINGS” “REDUCES CRAVINGS” INCREASES ENERGY LEVELS “ENHANCES SKIN TONE”, OR “will assist with: … IMPROVING YOUR SKIN TONE” “will assist with: … REDUCING THE APPEARANCE OF CELLULITE” “will assist with: … INCREASING BODY DETOXIFICATION”.

We said: Nonsense – no robust evidence to support this claim!

What did the ASA rule?

NB: This product has changed its name from Hoodia Slender Gel to Slender Max

Hoodia Slender Gel / Dr HA Steinman / 12857 

Ruling of the : ASA Directorate In the matter between:
Dr Harris Steinman Complainant(s)/Appellant(s)
Planet Hoodis cc Respondent

02 Feb 2009

http://www.asasa.org.za/ResultDetail.aspx?Ruling=4562

Dr Steinman lodged a consumer complaint against a Hoodia Slender … Read the rest