Homemark Aragan Oil – no proof

Posted 31 January 2014

A consumer complaint was laid against a Homemark advert which promoted the Homemark’s “Aragan Secret Nail Treatment”, making claims such as: “Cure your nail fungus” and “Homemark’s tried and tested Aragan Secret Nail Treatment with Moroccan oil is guaranteed to clear discoloured nails, treats ingrown nails and gets rid of nail fungus once and for all …”. The complainant submitted that he has searched available literature on the benefits of Aragan oil, and there is nothing to suggest that it has any effect on fungus, or nails in general. 

Homemark was not able to supply any evidence that the product does treat or cure nail fungus. No surprise, it is a Homemark product!


[note note_color=”#effcb5″]Homemark Aragan Oil / HA Steinman / 22871
Ruling of the : ASA Directorate
In the matter between:
Dr Harris A Steinman Complainant(s)/Appellant(s)
Homemark (Pty) Ltd Respondent[/note]

24 Jan 2014Read the rest

15 comments to Homemark Aragan Oil – no proof

  • Shannon

    Hi there. Does CamCheck have an app. if you do please let me know where i can download it

  • chris sobolewskif

    A commercial was flighted today on the DSTV National Geographic channel advertising Aragan as treating nail fungus. I was tempted to purchase this product at the advertised retailers, however the complaint listed has made me reconsider. Is the advertising therefore false?

    • Harris

      Yes, the advertising is false. Homemark is also breaching an ASA ruling, but then these guys are scam artists and do not bother whether a claim is true or not.

  • Iaan Crous

    I have also bought a bottle of Aragan Secret Nail Treatment from Homemark in Eastrand Mall. I decided to return it per their return policy within 10 days as it was unused. The lady at the store refused to refund me as she claimed the product was opened. The original packaging does not contain a seal and she could therefore not prove it was opened or not. Never the less, I have learnt my lesson and will NEVER buy another Homemark product again.

  • Jaco

    Takealot is also marketing and selling the Homemark product and promoting the same effect.

  • Elzanne

    Hi,I would just like to say that your product is rubbish an it doesn’t do a thing that is promised! I bought it twice an followed the instuctions to a t!! All it did was make my nail worse an ugly, you people are liars an as far as I’m concerned you should be sued for your piece of crap product an all your false advertising! I can’t wear open shoes any more cause of your product ! My nail has even turned brown now! I want my money back for both this rubbish things an I’m going to make sure that yourl get put your product on hello peter firstly an from there see how I can take this matter further ! What rubbish man!
    Signed : angry,dissaticfied costumer

    • Willie

      I also bought this rubbish and it did nothing to my nails. it actually got worse. I LEFT TWO COMPLAINTS and they did not even respond. How do we get our money back. The Consumer protecting act should have help us with these complaints. Where do we complaint and how do we take it further. These products should be removed from the shelves as these Company is stealing our money.

  • Thabang Khumalo

    I have been using Aragan Secret Nail Treatment for the 6th month now and I still haven’t seen any results. I still hide my feet, can’t wear any open sandals or shoes that show my toes. I have ingrown and fungus in my right big toe and my left second toe. Guess it works for others and not for me. And bare in mind it doesn’t come cheap here in SA.

  • Willie Beukes

    I also bought a bottle of Aragan Nail treatment for the fungus on my nails and have been using it for a onth now. I dont see any change while treating my nails on a daily basis as advertised. I want my money back. This is false advertising.I paid the price as advertised on tellevision and I want something better in return or my money back.


  • Rod Gush

    Aragan is being advertised on Kyknet (DSTV channel 144) as a cure for nail fungus. This clearly in contradiction of the ASA ruling and Homemark should now be taken to the cleaners!

    • Harris

      According to my information, Homemark has sent a legal letter of demand, or taking the ASA to court to argue that the ASA has no jurisdiction over their claims. Based on this, the ASA is not taking any further action, or complaints against Homemark. See this article for further context.

  • Rod Proome

    I agree, Aragan is an absolute hoax. Marketing hype and no substance. I bought 2 bottles and saw absolutely no improvement. Vinegar works better.

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