Posted 19 January 2013
As mentioned previously on CAMCheck, we do not usually identify the individual(s) responsible for the marketing/selling of unsubstantiated products. However once a company continues to ignore ASA rulings or displays clear evidence that the trust of consumers is being abused, by inter alia, continuing to promote these or similar products, then in our view it is fair that these individuals should be identified and exposed.
|Florence Niemann is the owner of Fountainhead. In spite of a number of rulings against her company’s Detox Patch products, Fountainhead continues to make nonsensical and scientific implausible claims for these products.|
In other words, a company that has at its mission statement, “Quality – Integrity – Effectiveness“, is clearly lacking integrity.
Significantly, not only is Florence ignoring the previous ASA rulings, but it has also been pointed out to her in the ASA complaint that “detox patches” have been ruled as scams by the USA Federal Trade Commission.
At http://www.thefountainhead.co.za/welcomenew.asp a list of products are advertised that scientifically are either nonsensical or simply baloney.
For example, it is scientifically impossible for a product to: “balance the body’s energy field”, “nurture a healthy DNA pattern”, and in particular use a “blood oxygenator” or in any other way which does not involve breathing to benefit from “dissolved oxygen”. [The exception of course is being linked up to a heart-lung machine.]
Here is a list of Fountainhead products that makes most bizarre claims.
- Fountainhead Nutritive Body Lotion – Contains 10% magnesium. Excellent for energy, healing, sports, pregnancy.
Comment: Magnesium is not well absorbed through the skin.
- Fountainhead Reflexology Mat – Stimulate reflexes a few minutes daily to enjoy benefits of reflexology.
Comment: There is no evidence that the mat is equivalent to reflexology.
- Fountainhead Upliftment Spray – Protects you from electromagnetic radiation and clears stagnant energy.
Comment: What is stagnant energy!? A spray that can protect one from electomagnetic radiation? Baloney.
- Aulterra – Neutralizies (sic) toxic chemicals and balances body’s energy field.
Comment: “formulated from two naturally occurring trace mineral deposits, kelp; and a proprietary homeopathic succession (sic) process.”
- Etherium Gold – Balances Left and Right Hemispheres of the brain.
- Colloidal DNA Boost – Slows Cellular Degeneration. Nurtures healthy DNA pattern.
- Oxygen Elements Plus™ – “Life Support Blood Oxygenator”: A concentration of 78 trace elements, 34 enzymes, 18 essential amino acids and dissolved oxygen – developed by Dr Everett Storey.
Comment: This is remarkably similar to another product on the SA market called “Cellfood” – also developed by Dr Everett Storey (but Cellfood has only 17 essential amino acids). How any oxygen these drops generate travel from the intestine into cells of the body without being used up, has not yet been satisfactorily explained.
- Oxy-Moxy™ – Blood oxygenator. Excellent for energy production, asthma, smokers, to prevent jet lag.
Comment: A scientific explanation is needed for how putting drops under the tongue can increase oxygen in the blood!
Fountainhead CardioFlow Pomegranate Dietary Supplement makes among other, the following claims: Lowers Cholesterol & Prevents Heart Disease, Reduces fatty deposits on artery walls, Reduces blood pressure, Lowers Blood sugar, Reduces cell damage, Slows cartilage deterioration and osteoarthritis, May prevent the return of prostate cancer after surgery, Promotes a healthy heart. Contrast this with the USA Federal Trade Commission who charged USA marketers of a pomegranate product for: “(a) deceptively advertised their products and (b) did not have adequate support for claims that their products were effective in preventing or treating heart disease, prostate cancer, and erectile dysfunction.” Furthermore, Florence Niemann has an ASA ruling against this product false claims in December 2009. So does Florence Niemann have “integrity”?
It should be noted that Fountainhead (and Florence?) also seem to support the widely discredited late Hulda Clark and her “zapper.” Somehow “Dr” Clark could not cure her own illness despite having written a book called “The cure for all diseases.”
Previous ASA rulings: