Hoodia Slender Gel made bizarre claims for their product, i.e., rubbing gel containing hoodia onto your body will diminish your appetite and therefore result in “massive weight-loss”. The complaint that there was no evidence for this and that not only were the claims invalid, but the name as well. The ASA agreed. The company, instead of admitting that there is NO evidence to support their claims, changed the name of the product to Slender Max. Again the complaint was made that the name of the product was misleading for no proof existed etc, etc. The company changed their name to Hoodia Gel. An allegation of breach of ASA regulations was made. The ASA agreed, a breach of the previous ruling indeed had occurred.
| SLENDER GEL / DR H STEINMAN / 13994 | |
| Ruling of the : ASA Directorate | |
| In the matter between: | |
| Dr Harris Steinman | Complainant(s)/Appellant(s) |
| Planet Hoodia CC | Respondent |
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