The ALCAT has made a number of claims in adverts, including: “A tremendous number of health problems have been linked to food intolerances – these may be common everyday problems like: migraines and chronic headaches aching joints or frank arthritis gastrointestinal disorders (including IBS, Crohn’s Disease and ulcerative colitis) chronic or unexplained fatigue eczema and chronic skin disorders hyperactivity or other varieties of ADD obesity and unexplained weight gain asthma”.

COMPLAINT The complainant submitted that the advertisements mislead consumers by making unsubstantiated claims with regard to product as there are no credible, scientific or peer-reviewed studies that support the respondent’s claims.

RULING: “Given the absence of any independent, credible verification, there is nothing before the Directorate to unequivocally verify that that product is capable of achieving the claimed results.”

Alcat Test / HA Steinman / 14227
Ruling of the : ASA Directorate
In the matter between:
Dr Harris SteinmanComplainant(s)/Appellant(s)
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