Posted 11 November 2020
A complaint was laid with the Advertising Regulatory Board (ABR) against the misleading claims of Herbex Ultraslim. The complainant argued that based on evidence, the product is unlikely to have any benefit on weight-loss.
Decision of the ADVERTISING REGULATORY BOARD
The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Steinman against television and website advertising for Herbex Ultraslim.
Complainant: Dr Harris Steinman
Advertiser: Newgroup (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1055 – Herbex Ultraslim – Harris Steinman
Outcome: Upheld
Date: 10 November 2020
Description of the Advertising
The commercial, which appeared on M-Net during Carte Blanche, made the following claims:
• Herbex ultraslim a weight-loss evolution
• South Africa’s number 1 slimming brand
• 25 years refining the science of weight loss
• Balances blood sugar
• Preventing belly fat
• Aids digestion to improve Gut Health
• … Read the rest
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