Posted 05 April 2018
From EWN Eyewitness News
The Advertising Standards Authority ordered that the advert be pulled following a complaint by consumer activist and medical doctor Harris Steinman.
JOHANNESBURG – Herbex finds itself in a tight situation after the Advertising Standards Authority (ASA) banned one of its ads for misrepresenting the weight loss efficacy of its “fat attack” product. [Refers to this ASA ruling]
The authority ordered that the advert be pulled following a complaint by consumer activist and medical doctor Harris Steinman.
He claims Herbex’s fat attack TV ad is not substantiated by any objective evidence and that the testimony by one of the featured persons does not represent the majority of users of the product.
The authority’s CEO Gail Schimmel said: “We got a new complaint against a testimonial advertisement of Herbex where a woman claims to have lost a certain amount of weight and makes an efficacy claim of the product. We gave Herbex a chance to respond and it said it is not prepared to engage with ASA. We, therefore, had no choice really [but to ban the ad].”
(Link opens in new browser window)
- New advertising authority takes firm stand against quackery 14 December, 2020
- Herbex weight loss claims cut down to size by advertising regulator – again 18 November, 2020
- Advertising Regulatory Board: Herbex Ultraslim Ruling 11 November, 2020
- Herbex vetoed by ad watchdog over slimming pills 11 November, 2020
- Science Has Shown These Five Weight Loss Supplements Are a Waste of Money 11 December, 2019
- Detoxing debunked 14 January, 2019
- How Flat Tummy Co gamed Instagram to sell women the unattainable ideal 3 September, 2018
- Quick Weight-Loss Fix? Fat Chance, As Yet Another Herbex Advert Gets Banned 13 June, 2018
- Herbex Fat Burn – Bad press 7 June, 2018
- Herbex Fat Burn For Men – ASA ruling 31 May, 2018
- Herbex Fat Burn for Men – paying for nothing 8 May, 2018
- Creator of Herbex products shares his thinking 25 April, 2018
- Herbex made unproven claims about weight loss products 11 April, 2018
- Herbex Health slated for ‘body shaming’ ad 10 April, 2018
- ASA not mandated to comment on ‘complementary medicine’: Herbex 8 April, 2018
- Herbex weight-loss claims are unsubstantiated 6 April, 2018
- ASA bans misrepresentative Herbex ad 4 April, 2018
- Herbex: Ad for a popular SA diet product has been banned 4 April, 2018
- Herbex Fat Attack – ASA ruling 4 April, 2018
- Herbex Fat Burn – Rip off? 28 March, 2018
- 5 supplements that claim to speed up weight loss – and what the science says 31 January, 2018
- Detoxing is the health ‘resolution’ you should avoid this year 8 January, 2018
- Top ten signs your detox may be a scam 29 December, 2017
- Herbex, MMS products detained in the USA 30 November, 2017
- Advertising that misleads, curbed 10 October, 2017
- Herbex misleads after legal setback 6 October, 2017
- Supreme Court of Appeal gives Advertising Authority (ASA) its fangs back 2 October, 2017
- Are diets just placebos? 14 July, 2017
- Garcinia Linked to Liver Damage 1 May, 2017
- “Detox”: Ritual purification masquerading as medicine and wellness – Detox is a Scam 3 February, 2017
- Dishing the dirt on detox 2 February, 2017
- In the UK Herbex removes its claims; in SA, Herbex takes the ASA to court 29 January, 2017
- ASA launches appeal against Herbex High Court ruling 3 June, 2016
- Court action: Herbex vs ASA 16 May, 2016
- The one thing you need to know before you detox 5 January, 2016
- Supplement manufacturers take advertising authority to court 15 November, 2015
- USN, Herbex, Antagolin, Solal and Vigro (Nativa) go to court to block ASA 6 October, 2015
- Herbex and HPA’s arguments ring hollow – ASA Final Appeal Committee Ruling 17 October, 2014
- Herbex “admits” to scam! 5 March, 2014
- Herbex Appetite Control: more Herbex nonsense? 20 January, 2014
- Herbex Attack the Fat – Scam? 18 January, 2014
- Herbex – “Take Down Notice” 9 January, 2014
- Herbex – “Schedule 0” claim 8 August, 2013
- Herbex Booster Eat Less- No proof that it works 14 May, 2013
- Herbex Attack The Fat (Hlasela Amafutha) – Does not work! 6 May, 2013
- Herbex Slimmers Drops & Tablets “Rene” advert 6 May, 2013
- Herbex Appetite Control Tablets – No proof! 12 April, 2013
- Proof – Herbex Slimmers For Men is a fat lie 7 March, 2013
- ASA Ruling: Herbex Immune Defence Syrup 17 February, 2012
- Slim HerbAqua 14 February, 2010
- Herbex – ASA rulings 1 March, 2009
No comments yet.