Herbex: Ad for a popular SA diet product has been banned

• Claims made by Herbex in a television commercial for its slimming products have been contested.
• The Advertising Standards Authority said in a ruling it had no choice but to find that these claims were unsubstantiated.

Claims made by Herbex for its slimming products are unsubstantiated, and the company’s television commercials have been banned by the Advertising Standards Authority (ASA) of South Africa.

[Refers to this ASA Ruling]

Herbex, which sells its products through retailers like Game, Takealot and Clicks, recently launched a TV advertisement for its slimming products, ASA said in a statement. [Editor: in fact these adverts have been running a long time]

The ad features a spokesperson who claimed she lost 43 kilograms with Herbex since 2006. “I have kept the weight