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Herbex made unproven claims about weight loss products

Posted 11 April 2018

Advertising Standards Authority uses its fangs again after years of litigation

By Annie Cebulski and Eryn Scannell 

Published on 10 April 2018 in GroundUp

The Advertising Standards Association (ASA) has ruled against an advertisement run by Herbex for its Attack the Fat product. The association will instruct its members not to run the advertisement. This comes after medical doctor and consumer activist Dr Harris Steinman laid a complaint against Herbex for its lack of evidence of efficacy. Herbex chose not to participate in the ASA investigation.

On 29 March, the ASA found Herbex to be in violation of its standards code for using testimonials claiming efficacy which were not justified.

Herbex responded to the ASA ruling in a press statement affirming that “Herbex stands by personal testimonials despite [the] ASA ruling”.

Eddie Bisset, Managing Director of Herbex holding company, Newgroup Holdings, said in the statement that Read the rest

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