Pinterest has banned all weight loss ads on its platform, as part of its policy not to support body shaming advertising.
It will no longer allow ads containing testimonials about losing weight, references to body mass indexes, or those that “idealise or denigrate” certain body types.
The company is the first major tech platform to prohibit weight loss ads.
Apparently the US National Eating Disorders Association (NEDA) advised Pinterest on the policy change.
“NEDA is encouraged by this necessary step in prioritising the mental health and wellbeing of Pinners, especially those affected by diet culture, body shaming and eating disorders,” said Elizabeth Thompson, interim CEO for the association, in the release.
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