Herbex weight-loss claims are unsubstantiated

Posted 06 April 2018

From Business Day

Herbex weight-loss claims are unsubstantiated, says ASA

 05 April 2018 – Nico Gous

The Advertising Standards Authority (ASA) has found that weight-loss claims made by Herbex in its TV commercials are unsubstantiated. [Refers to this ASA Ruling]

Consumer activist Dr Harris Steinman complained about a Herbex commercial for its product Fat Attack. Dis-chem‚ Clicks and Spar are some of the stores that sell Herbex products.

The commercial features the testimonial of a woman who claimed she lost 43kg since 2006 using Herbex Slimmers. “I have kept the weight off for 10 years. Herbex has completely changed my life. I am more confident and feel like I can do anything.”

The commercial then shows before and after photos of the woman. “I am finally living the life I have always wanted to. Do you know what that does to your confidence‚ your health

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