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Vita Aid Ph Balance – still making false claims

Posted 14 May 2014

Can one trust anything that  Arcadia Home Shopping claims in adverts? There have been numerous rulings against products from this company. A previous ASA ruling against Vita Aid Ph Balance required Arcadia to stop making those claims. They did not and a consumer noticed, laying a breach complaint with the ASA. The ASA ruled in the complainants favour.

[divider] [note note_color=”#f8fddd”] Vita Aid Ph Balance / K Charleston / 21897
Ruling of the : ASA Directorate
In the matter between:
Mr Kevin Charleston Complainant(s)/Appellant(s)
Arcadia Home Shopping (Pty) Ltd Respondent[/note]

25 Apr 2014

http://www.asasa.org.za/ResultDetail.aspx?Ruling=6859

BACKGROUND

In Vita Aid PH Balance / K Charleston / 21897 (17 February 2014) the respondent was found in breach of the previous Directorate ruling due to the continued use of the unsubstantiated claims.

The parties were afforded ten working days each to comment on whether or not sanctions in terms of … Read the rest

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