This category lists complaints laid with the ASA regarding health, complimentary medicine and supplements sold by Verimark, which complainants claimed could not be substantiated.
In most cases the ASA ruled in favour of the complainant, but as Verimark started finding "credible experts" willing to substantiate a product, the ruling may have gone in the favour of Verimark.
In some instances, arbitration was requested with a subsequent ruling against the product. In some instances, the complainant did not pursue the complaint further.
We will in time explain why we feel the ruling in favour of Verimark was incorrect, using science, logic and common sense! In time, these will be fleshed out as the site develops.
Verimark AB Energizer / 10884
O2 Lean / 713
It is significant that Verimark has a weight-loss product, MyWeigh, which they claim has been substantiated by a "study", but refuses anyone to have access to. As these are clinical studies with no proprietary secrets, one can only conclude that the study does not exist, does not confirm weight-loss for this product, or that it has not been peer-reviewed or published, i.e., could have been done by a useless "research facility". We attempted to obtain a view of the study under the South African Promotion of Access to Information Act, but Verimark refused to grant access. What are they hiding?