USN Pure Protein Bar – ASA ruling

Posted 10 October 2013

As with other USN products, the claims are simply outrageous and mostly nonsense. USN claims for their Pure Protein Bar that eating this will result in the following benefits: “• Promotes lean muscle tissue gains, • Muscle protection, • Weight management, • Sufficient glycogen for energy …” 

We said, nonsense! Rubbish! Show us the money! 

USN were unable to.

[note note_color=”#fcfcd4″]USN Pure Protein Bar / HA Steinman / 21757
Ruling of the : ASA Directorate In the matter between:
Dr Harris A Steinman Complainant(s)/Appellant(s) Ultimate Sports Nutrition (Pty) Ltd Respondent[/note]

02 Oct 2013

Dr Steinman lodged a consumer complaint against Ultimate Sports Nutrition’s packaging, as well as advertising thereof at

The packaging contains, inter alia, the claim “PURE PROTEIN” and “DELICIOUS HIGH PROTEIN NUTRITION BAR”.

The website contains, inter alia, the following claims:

“USN PURE PROTEIN snack replacement bar is a convenient nutrition snack. Read the rest

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>




This site uses Akismet to reduce spam. Learn how your comment data is processed.