Categories

Archives

A sample text widget

Etiam pulvinar consectetur dolor sed malesuada. Ut convallis euismod dolor nec pretium. Nunc ut tristique massa.

Nam sodales mi vitae dolor ullamcorper et vulputate enim accumsan. Morbi orci magna, tincidunt vitae molestie nec, molestie at mi. Nulla nulla lorem, suscipit in posuere in, interdum non magna.

USN CreatineX4 – UK ruling

Posted 18 March 2015

While researching UK ASA rulings, we came across this 2009 ruling against USN for the product “CreatineX4 New generation Creatine Ethyl Ester”. A complainant challenged the claims:

1. “Studies have shown that this form of creatine is up to 400% more effective than ordinary creatine” and
2. “CreatineX4 is unmatched in its ability to boost training intensity and recovery”.

The ASA concluded that, in the absence of sound clinical evidence, the claims “Studies have shown that this form of creatine is up to 400% more effective than ordinary creatine” and “CreatineX4 is unmatched in its ability to boost training intensity and recovery” were misleading. The ad breached CAP Code Substantiation, Truthfulness, Fair comparison and Health and beauty.

That was 2009 – yet South African consumers are still being scammed: On the Mkem website, the following statement (supplied by USN) is being made “400% more effective … Read the rest

1 comment to USN CreatineX4 – UK ruling

  • Roy

    USN-UK has the same origins as USN-SA:

    “The exciting journey of USN started back in 1999 when owner Albé Geldenhuys, a mountain bike enthusiast, formed Ultimate Sports Nutrition, with the promise to develop and deliver only the most advanced sports nutrition (sic) to those of any discipline, in any sport, with any goal.”

    http://uk.usn-sport.com/w/en/about-us/

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

  

  

  

This site uses Akismet to reduce spam. Learn how your comment data is processed.