Posted 05 October 2015
This ASA ruling was made in November 2006. USN claimed that Cellu-firm “to be effective for cellulite”. The complainant pointed out that the active ingredient is Centella asiatica, a synonym for gotu kola, and that Natural Medicines Comprehensive Database, the “Scientific Gold Standard for Evidence-Based, Clinical Information on Natural Medicines” had NO indication that this ingredient has ANY efficacy against cellulite.
The ruling is posted, followed by the complaint.
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USN Cellu-Firm / HA Steinman / 5622
Ruling of the: ASA Directorate
In the matter between:
DR HA Steinman Complainant(s)/Appellant(s)
Ultimate Sports Nutrition (Pty) Ltd Respondent
28 November 2006
http://www.asasa.org.za/rulings/USN-Cellu-Firm-HA-Steinman-5622-3463
Dr Steinman lodged a consumer complaint against a print advertisement for USN’s “Cellu-Firm”. The advertising is titled, “Cellulite Is it your worst enemy?” and positions the product as an “anti-cellulite” dietary supplement. It also states, inter alia, “Cellu-Firm is formulated with a precise … Read the rest
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