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Posted 10 February 2015
[note note_color=”#f6f85d”]Update: 18 March 2015
USN/Albe have threatened legal action against Hertzner if the do not implement a ‘take-down’ notice against CamCheck. This is discussed at length here (opens in a new window)[/note]
In a previous complaint to the ASA, the claims made for USN Carb binder was questioned and argued to be false. USN claimed for the product:
- Starch Intake Inhibitor
- RAPID WEIGHT CONTROL
- WEIGHT CONTROL/ CARB BINDER
We argued that there is no evidence to support these claims for this product, which has white kidney bean as its active constituent. Remember: USN first sold this product as USN Carb Blocker but changed the name to Carb Binder when the ASA ruled against the claims (including the name).
In the ruling of the ASA, dated 27 Jun 2014, USN argued that they will be withdrawing the claims: “all its advertising would have efficacy claims withdrawn pending registration”. Remember, the name of a product can also claim efficacy, so “Carb Binder” claims that the product binds carbs. Can one trust a snake oil salesman?
No! This USN is still distributing this product to retailers, using packaging making the same claims, albeit not all.
For example, at Kalahari.net, (http://www.kalahari.com/Health/USN-StarchLite-Carb-Binder-60-s_p_48305476) the product makes the claim that it is a carb binder (explicit in the name of the product) and:
“White Kidney Bean extract, used in StarchLite, has been shown to decrease enzymatic activity involved in the digestion of starches, potentially assisting in a reduced level of carbohydrate uptake.
StarchLite is an all-natural extract of white kidney bean (Phaseolus Vulgaris) which has properties of decreasing the digestion and absorption of carbohydrates. Starches that are eaten are either left undigested in the gut or the amount of which is digested, is reduced.
These starches are either excreted and their calories not absorbed, or they are given to colonic bacteria to ferment and strengthen micro biomes, also preventing unmanageable blood glucose levels.”
The same situation is seen at M-Kem City Pharmacy (http://www.mkem.co.za/p22731/USN-Carb-Binder-60-Caps.aspx)
Even Dis-Chem still sells this product (http://dischem.co.za/product-view/2185/usn-carb-binder-60s)
The claims are similar/the same as that seen at Kalahari.net indicating that these were furnished by USN.
StarchLite® is an all-natural extract of white kidney bean (Phaseolus Vulgaris) which has properties of decreasing the digestion and absorption of carbohydrates. Starches that are eaten are either left undigested in the gut or the amount of which is digested, is reduced.
These starches are either excreted and their calories not absorbed, or they are given to colonic bacteria to ferment and strengthen microbiomes, also preventing unmanageable blood glucose levels.
This suggests that USN has firstly, not adhered to the ASA code by continuing to make the claim that this product binds carbs (starch intake inhibitor), AND that they have tried to partly circumvent the ASA ruling by amending a part of the claim, i.e., weight loss, (or inferring this by claiming that carbs are blocked- previous claim was “WEIGHT CONTROL/ CARB BINDER”), to only claiming that the product binds carbs – another unproven unsubstantiated claim.
USN’s product contains StarchLite, a brand of white kidney bean extract. The company producing this ingredient is InQpharm. The European Food Safety Authority (EFSA), which gives considers and approves claims for ingredients was asked by InQpharm to accept the claim that this ingredient is effective for weight loss. EFSA evaluated the evidence and in a decision released on 26 January 2015, concluded:
“that the evidence provided is insufficient to establish a cause and effect relationship between the consumption of the standardised aqueous extract from white kidney bean (Phaseolus vulgaris L.) and a reduction of body weight”,
“[W]ith regards to the already evaluated mechanistic studies, the Panel considered that they “do not provide evidence for an effect of the standardised aqueous extract from white kidney bean in reducing the activity of pancreatic α-amylase in vivo which would lead to a decrease in carbohydrate digestion and absorption under the conditions of use proposed by the applicant and tested in the efficacy studies provided (Chong, 2012, and Grube et al., 2013; Wu et al., 2010)”.
No wonder we call Albe Geldenhuys the CEO of USN, a major scam artist.
[note note_color="#f6fdde" radius="4"]CamCheck posts related to USN
(Link opens in new browser window)
- SLAPPing back: Court checks corporate bullying 12 February, 2021
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- South African Whey and Casein protein powders lack important amino acids 7 November, 2019
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- Exposed! Muscle-building products are whey too low in the good stuff 28 August, 2018
- Protein World’s Carb Blocker versus USN Carb Block 22 March, 2018
- Why do teenagers use supplements, and where do they get their advice? 27 November, 2017
- 3 Bodybuilding Supplements That Are An Absolute Waste Of Money 16 October, 2017
- Denmark warns over online sports supplements 2 July, 2017
- Sports nutrition growth spoiled by ‘wrong and immoral’ marketing 28 June, 2017
- Sports supplements sold to children 12 May, 2017
- Garcinia Linked to Liver Damage 1 May, 2017
- Court strikes blow against quackery 17 March, 2017
- Muscle-building shakes don’t always have as much protein as they claim to 11 July, 2016
- Targeting school children in marketing campaigns for sports supplements: Is it ethical? 31 May, 2016
- USN linked to company promoting sport supplements in children 21 April, 2016
- Power Report: Watchdog in chains as advertiser fights back 18 November, 2015
- USN’s defamation action: Commentary on RSG 21 October, 2015
- Die Burger: Aktivis gedagvaar oor aanvullers 7 October, 2015
- USN, Herbex, Antagolin, Solal and Vigro (Nativa) go to court to block ASA 6 October, 2015
- USN: Previous ASA rulings 5 October, 2015
- USN defamation charge against CamCheck 17 September, 2015
- USN/Evox Protein supplements: what you need to know 26 August, 2015
- USN Carb Binder – ASA breach ruling 7 May, 2015
- Nutritech Diet Meal vs USN – ASA Ruling 5 May, 2015
- Nutritech Premium Pure Whey Lite vs USN – ASA Ruling 4 May, 2015
- Nutritech Anabolic Mass Builder vs USN – ASA complaint 4 May, 2015
- Muscle-Building Supplements Linked to Testicular Cancer 22 April, 2015
- Study finds troubling link between use of muscle-building supplements and cancer 14 April, 2015
- MedicalBrief: Fat Blocker moves to silence fact checker 29 March, 2015
- UK ASA acts against USN product claims 26 March, 2015
- New consumer site casts doubt on (USN) supplement claims 24 March, 2015
- USN issues a ‘Take-down’ notice for CamCheck 18 March, 2015
- USN CreatineX4 – UK ruling 18 March, 2015
- USN ‘Carb binder’ – the scam continues 10 February, 2015
- White kidney bean extract for weight loss? 29 January, 2015
- Albe Geldenhuys / USN responds to CamCheck posting 26 January, 2015
- USN 100% Whey Protein 13 October, 2014
- USN Phedra-Cut Lipo XT – ASA breach ruling 2 October, 2014
- USN 19-Testo Mass – ASA ruling 28 July, 2014
- USN “Carb Binder” – scam product, ASA ruling 28 July, 2014
- USN 19 TESTO MASS – ASA ruling 9 May, 2014
- Albe Geldenhuys of USN, a master scam artist? 9 March, 2014
- Biogen Tribulus – ASA Santions – 31 January 2014 31 January, 2014
- Biogen Testoforte: ASA ruling – website advert 10 November, 2013
- Biogen Testoforte: ASA ruling – print advert 10 November, 2013
- Biogen Tribulus – ASA Breach ruling – 8 November 2013 8 November, 2013
- USN Pure Protein Bar – ASA ruling 10 October, 2013
- Biogen Tribulus – ASA ruling – 11 September 2013 11 September, 2013
- USN Phedra-Cut Hardcore – ASA Ruling 10 June, 2013
- USN Fat Block – Lie, no proof that it blocks fat 7 May, 2013
- USN Phedra-Cut LipoXT product – ASA ruling 7 April, 2013
- USN Weight loss product’s claims are ‘misleading’ 4 February, 2013
- USN Phedra-Cut Lipo XT – ASA ruling 1 August, 2012
- Biogen Andrenal Boost nonsense 12 August, 2011
- Protein supplements give no benefit to athlete’s performance 10 July, 2011
- USN Cellu-Firm – ASA Sanctions – 15 July 2009 15 July, 2009
- USN Cellu-Firm – ASA Breach ruling – 8 June 2009 8 June, 2009
- USN Cellu-Firm – ASA Sanctions – 16 October 2008 16 October, 2008
- USN Cellu-Firm – ASA Breach ruling – 8 April 2008 8 April, 2008
- USN Cellu-Firm – ASA breach ruling – 02 April 2007 2 April, 2007
- USN Cellu-Firm – ASA ruling November 2006 28 November, 2006