UK ASA rules claims of USN Phedracut breach advertising code

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Posted 06 August 2019

USN and owner, Albe Geldenhuys, is suing Dr Harris Steinman alleging that Steinman had defamed them. Steinman had argued that, among other, they were scamming consumers with unsubstantiated claims for products.  The Advertising Standards Authority of South Africa had ruled against claimes for their products numerous times, including multiple rulings against their ‘fat-burning’ supplement which Steinman called an unsubstantiated scam.

Now the UK Advertising Standards Authority (ASA) rules that claims made about the green tea extract contained in a weight management supplement are misleading and unsubstantiated… Read

From the UK ASA ruling:

USN (UK) provided a copy of a study on Phytofare®, which they believed supported the advertising claim. However, we understood that the study’s objective was to compare levels of different catechin profiles of Phytofare® with a generic green tea extract. Therefore, the study did not assess whether the green tea extract had the effects claimed in the ad. The study was also conducted using a 200 mg daily dose of Phytofare®, which was double the dose contained in the recommended daily amount of Phedra Cut Lipo XT. USN (UK) had referenced studies regarding the effect of EGCG increasing fat oxidation and energy expenditure, and regarding the effect of EGCG and caffeine delivering a thermogenic response, but did not provide copies of those studies. 

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