The detox scam

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Posted 05 January 2017

An excellent article published on Science Based Medicine explaining why ‘detoxing’ is a scam.

It seems about once a year we remind our readers that detox is a scam. The basic idea is that modern life results in the accumulation of “toxins” in your body, and every now and then you should have a tune up by flushing those toxins out. The specific toxins are never mentioned. There is also no basic science reason or clinical evidence to support the notion that the methods recommended actually remove any specific toxins from the body.
The term “detox,” however, has been hijacked for clever marketing of worthless products and treatments. Like much of what happens under the umbrella of so-called alternative medicine, a successful marketing slogan is more important than science or evidence. “Detox” is now frequently attached to many dubious treatments as a handwaving explanation for how they allegedly work. This is often the case, where a new idea is retrofitted onto an old treatment. In fact the treatments rarely change, but the justification for them evolves to optimize marketing

Read the article

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