Tag Archives | Weighted Blanket

Homemark  Anti-Anxiety  Weighted  Blanket – ARB Ruling

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Posted 09 February 2021

A complaint was laid with the ARB (Advertising Regulatory Board) regarding Homemark’s claims for their ‘Weighted Blanket’, which claimed among other, “It is useful for anxiety and stress”, “Creates a focus on ADHD”, “Alleviates restless leg syndrome”, “Enhances sleep quality”, “It helps you stay asleep at night”. The complainant argued that these claims are not supported by evidence and therefore dupe consumers into spending around R800 for a product with no evidence of being able to help.

Here is the ARB ruling

Decision of the ADVERTISING REGULATORY BOARD

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1093  –  Homemark  Anti-Anxiety  Weighted  Blanket  – Dr Harris Steinman

Outcome: Upheld

Date: 15 January 2021

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s online advertising promoting its “Anti Anxiety Weighted Blanket”. The … Read the rest

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Consumer Watch: Advertising board takes issue with Weighted Blanket claims

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Posted 20 January 2021

By Georgina Crouth  Jan 18, 2021

Johannesburg – Stress and anxiety wearing you down? Then a weighted or gravity blanket is all you need to count sheep in no time. Because let’s be honest: Who sleeps well during a pandemic?

If you believe the marketing hype around them, weighted blankets are the newest, bestest thing in home treatments for anxiety, PTSD, colic, and even autism. Said to improve the mood as well as calm a restless body and mind, the blankets – weighted with a filling of micro beads – have been selling like hotcakes for years, at a starting price of around R799 each.

Punted as being medically approved, the health care claims suggest deep pressure stimulation helps relax and soothe the body. But the jury’s still out on their efficacy.

Nothing though escapes the sharp eye of consumer activist, Dr Harris Steinman. He

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