Posted 09 February 2021
A complaint was laid with the ARB (Advertising Regulatory Board) regarding Homemark’s claims for their ‘Weighted Blanket’, which claimed among other, “It is useful for anxiety and stress”, “Creates a focus on ADHD”, “Alleviates restless leg syndrome”, “Enhances sleep quality”, “It helps you stay asleep at night”. The complainant argued that these claims are not supported by evidence and therefore dupe consumers into spending around R800 for a product with no evidence of being able to help.
Here is the ARB ruling
Decision of the ADVERTISING REGULATORY BOARD
Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1093 – Homemark Anti-Anxiety Weighted Blanket – Dr Harris Steinman
Outcome: Upheld
Date: 15 January 2021
The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s online advertising promoting its “Anti Anxiety Weighted Blanket”. The … Read the rest