Posted 13 April 2023
Homemark advertises on TV a similar item as described in this New York Times article, e.g., Neotex Hot Shaper Power Belt, Igia Cellulite Waist Band.
The author of the article speaks to a number of experts to find out whether these products are scams, or can be of some benefit.
Some claim the corset-like garments help wearers slim their midsections. Here’s what the experts say.
Corsets are back. In reality, they never left.
Since time immemorial, women have been sold products to narrow their midsections and flatten their bellies. In the United States, whalebone stays of the 18th and 19th centuries gave way to tight-cinch girdles under 1950s flounce.
Now, the lucrative shapewear industry and celebrity influencers have pitched certain stomach-squishing products as more than just strategies for smoothing special outfits.