UK ASA acts against USN product claims

Posted 26 March 2015

I am reliably informed that USN has been tasked with withdrawing claims for at least four products from their UK website following a UK ASA intervention* (25 March 2015):

  • USN Xédra-Cut Ultra XT
  • USN Diet Fuel Protein Soup
  • USN Creatine Anabolic Transport System
  • USN VO2 Max Red Blood Cell & Oxygen Booster

* “After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation”; ” . . . if the ASA Council decides that an ad is in breach of the Code, the advertisers are told to withdraw or amend it. Because USN (UK) Ltd has already assured us that the advertising you complained about will be amended, we consider there is little to be gained from continuing with a formal investigation . . . ” 

The complainant has shared … Read the rest