Vitaforce Plus Range – ASA ruling

Posted 23 March 2012

A consumer complaint was laid against Pharma Natura’s promotion of its Omega Plus, Magnesium Plus, Spirulina Plus and Calcium Plus capsules that fall within its “Plus Range”. The advertisement, inter alia, contains a table setting out the following product-related information:

• “Magnesium Plus Tabs 30” “Supports the nervous system and keeps muscles relaxed”
• “Calcium Plus 650mg Tabs 60” “Optimal bone development and strength”
• “Omega Plus Caps 30” “Promotes cardiovascular health”
• “Spirulina Plus Tabs 90” “Helps promote energy and vitality”

But no proof that these claims are true was forthcoming.

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