Vitaforce Generic Products – ASA ruling

Posted 02 May 2012 

A consumer lodged a consumer complaint against Pharma Natura’s Internet advertisement promoting its Vitaforce Generics range. The advertisement was published at The complainant submitted, in essence, that claims promoting the Generics range of products need scientific substantiation. He added that those claims that contravene Appendix F need to be removed. The respondent addressed the merits of the matter, but in a subsequent response confirmed that all the statements that were raised by the complainant have been withdrawn or amended and will not be repeated. 

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