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Vitaforce Generic Products – ASA ruling

Posted 02 May 2012 

A consumer lodged a consumer complaint against Pharma Natura’s Internet advertisement promoting its Vitaforce Generics range. The advertisement was published at http://pharmanatura.co.za/vitaforce-PremiumGenericTopUps.aspx. The complainant submitted, in essence, that claims promoting the Generics range of products need scientific substantiation. He added that those claims that contravene Appendix F need to be removed. The respondent addressed the merits of the matter, but in a subsequent response confirmed that all the statements that were raised by the complainant have been withdrawn or amended and will not be repeated. 

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