Vitaforce Forti Plus – ASA ruling

Posted 02 May 2012 

A consumer lodged a consumer complaint against Pharma Natura’s Internet advertisement promoting its Vitaforce Lifestages range.  The complainant submitted, in essence, that claims promoting the Vitaforce Lifestages range of products need scientific substantiation. He added that the asterisk statements also requires such substantiation especially for the phrases “additional protection”, “help to protect the body’s cells from damage”, “support the immune system” and “minimize the effect of aging”. 

The respondent addressed the merits of the matter but in a subsequent response stated that “all the statements that are raised by the complainant have been withdrawn or amended and will not be repeated”. 

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