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Vita Aid PH Balance – nonsense claims

Posted 24 August 2013

Arcadia Home Shopping appears to be an untrustworthy company for this is not the first time they have made claims for a product that were false and could not be supported by proof. In this complaint, a consumer argued that the claims being made for Vita Aid PH Balance are false: “The complainant elaborated on why these claims are untrue, illogical and in some instances contradictory. He also referred to previous instances where the Directorate ruled against such claims made by another advertiser, arguing that there is little likelihood that this advertiser will have evidence to make such claims.”

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Vita Aid PH Balance – nonsensical claims

Posted 06 May 2013

A consumer lodged a complaint against an advertisement for Vita Aid PH Balance. The advertisement is headed “Do you get sick often? Do you feel tired all the time?” The copy then states, inter alia, that: “Your body is probably too acidic. The answer to your well-being could be as simple as balancing the ph level in your body and managing your acidity. “… effectively speeding up your body’s immune response rate and packing a punch with loads of new-found energy!” “… Vita Aid pH Balance fights acidity in the body. It helps to balance your body’s pH level, by correcting extreme acidic states commonly associated with gout, diabetes and arthritis”;

The complainant elaborated on why these claims are untrue, illogical and in some instances contradictory. 

Arcadia Home Shopping were unable to prove their claims.

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