ASA Ruling: Solal: “Vitamin D is as effective as a vaccine”

Solal placed an advert in newspapers claiming that “Vitamin D is as effective as a vaccine.” 
 It further lists the facts of Vitamin D as, inter alia,:
• “Vitamin D is extremely safe. There are virtually no negative side effects from people taking vitamin D supplements, even at seemingly high doses, such as 2000 IU per day (five times the current South African RDA).”

A consumer complained to the ASA, which found that the claims were not substantiated. However, the ruling is more fascinating for a number of reasons: Read on!

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