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USN PhedraCut Lipo XT recalled due to high caffeine content

Posted 18 September 2019

From NutraIngredients

Fat-burner supplement recalled due to high caffeine content

By Will Chu

12-Sep-2019 – Last updated on 11-Sep-2019 at 16:57 GMT

Belgium’s Federal Agency for the Safety of the Food Chain (FASFC) is recalling a popular fat-burning supplement after checks found the product’s caffeine content to be in excess of that labelled.

Bottles of the product, Phedra Cut Lipo XT Fat Burner (60 tablets) are to be taken off the shelves of the distributor, Charleroi -based sports equipment shop Intersport Gosselies.

“The company has decided in consultation with the FASFC to remove the following product from the sale and recall it from the consumer,”​ FASFC recall notice states.

“The company asks its customers not to consume the product and to return it to the point of sale where it will be reimbursed.”

The affected supplement, made by the UK’s Ultimate Sports Nutrition (USN), Read the rest

UK ASA rules claims of USN Phedracut breach advertising code

Posted 06 August 2019

USN and owner, Albe Geldenhuys, is suing Dr Harris Steinman alleging that Steinman had defamed them. Steinman had argued that, among other, they were scamming consumers with unsubstantiated claims for products.  The Advertising Standards Authority of South Africa had ruled against claimes for their products numerous times, including multiple rulings against their ‘fat-burning’ supplement which Steinman called an unsubstantiated scam.

Now the UK Advertising Standards Authority (ASA) rules that claims made about the green tea extract contained in a weight management supplement are misleading and unsubstantiated… Read

From the UK ASA ruling:

USN (UK) provided a copy of a study on Phytofare®, which they believed supported the advertising claim. However, we understood that the study’s objective was to compare levels of different catechin profiles of Phytofare® with a generic green tea extract. Therefore, the study did not assess whether the green tea extract had the effects Read the rest

USN Phedra-Cut Lipo XT – ASA breach ruling

02 October 2014

On 14 July 2014 the complainant submitted a breach complaint against the respondent’s website advertising for USN Phedra-Cut Lipo XT product. He referred to a previous adverse ruling USN Phedra-Cut Lipo XT / MM Davy / 20382 (26 July 2012), as well as the original ruling in this matter, and argued that the respondent’s continued use of the claims “ALL DAY WEIGHT CONTROL” and “May assist in weight control are clearly in breach of the relevant rulings and warrant sanctions against a serial offender.

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USN Phedra-Cut LipoXT product – ASA ruling

Posted 7 April 2013

 A consumer laid a complaint against a range of claims being made for USN Phedra-Cut LipoXT. The ASA weighed up the evidence in support of the claims and found it to be insufficient, and ruled against USN concluding: USN has to “[R]efrain from using the advertisement and claims again in future unless new substantiation has been submitted and accepted by means of a new Directorate ruling (refer Clause 4.1.7 of Section II of the Code).”

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USN Phedra-Cut Lipo XT – ASA ruling

Posted 01 August 2012

A consumer complaint against a USN advertisement which appeared on a website promoting the “USN 12 week challenge”. In essence, the complainant submitted that the contestants’ initial body fat percentages appear to be within normal ranges. However, the end body fat percentages are not comparable to the given appearance, is unhealthy (because it is below the levels of essential body fat percentages) and unrealistic and physiologically unattainable. The advertising is false with regards to the alleged body fat percentages attained at the end of the challenge, and is glamorising life threateningly low body fat percentages, and implies that the product can help an individual achieve physiologically impossible body fat percentages. 

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