Protein World’s Carb Blocker versus USN Carb Block

Posted 22 March 2018

Protein World’s Carb Blocker contains White kidney bean extract, Garcinia cambogia and Chromium picolinate.

USN’s Carb Block contained White kidney bean extract. 

USN/Albe Geldenhuys are suing Dr Harris Steinman for R2 million alleging defamation, precipitated by Steinman stating that USN/Geldenhuys was scamming consumers by making false claims for USN Carb Blocker. Following the ASA ruling against the claims as well as the product name, USN simply changed the name of the product to USN Carb Binder and continued making essentially the same claims. USN no longer sells this product – but is still suing Steinman.

Protein World’s Carb Blocker made essentially the same claims as USN did. Now the UK ASA has ruled against these claims as well as the name of the product.


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USN Carb Binder – ASA breach ruling

Posted 07 May 2015

A Breach allegation was lodged, arguing that this product is still being distributed and sold by retailers.   The ASA Directorate, however, accepted that the breach did not appear to be calculated and deliberate. Therefore any additional sanction beyond the immediate removal of the amended advertising is required at this time. USN was cautioned that the responsibility to ensure compliance with the ASA ruling lies with it.

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USN ‘Carb binder’ – the scam continues

Posted 10 February 2015

[note note_color=”#f6f85d”]Update: 18 March 2015
USN/Albe have threatened legal action against Hertzner if the do not implement a ‘take-down’ notice against CamCheck. This is discussed at length here (opens in a new window)[/note]

In a previous complaint to the ASA, the claims made for USN Carb binder was questioned and argued to be false. USN claimed for the product:

  • Starch Intake Inhibitor

We argued that there is no evidence to support these claims for this product, which has white kidney bean as its active constituent. Remember: USN first sold this product as USN Carb Blocker but changed the name to Carb Binder when the ASA ruled against the claims (including the name).

In the ruling of the ASA, dated 27 Jun 2014, USN argued that they will be withdrawing the claims: “all its advertising would have Read the rest

White kidney bean extract for weight loss?

Posted 29 January 2015

White kidney bean extract (Phaseolus vulgaris L.) often pops up with claims of being effective for weight-loss. Even USN has used this ingredient in a product, USN “Carb Binder”, punted as a “STARCH INTAKE INHIBITOR”, and appears under the banner of “RAPID WEIGHT CONTROL” products. The ASA ruled on this product in July 2014

USN’s product contains StarchLite, a brand of white kidney bean extract. The company producing this ingredient is InQpharm. The European Food Safety Authority (EFSA), which gives considers and approves claims for ingredients was asked by InQpharm to accept the claim that this ingredient is effective for weight loss.

EFSA evaluated the evidence and in a decision released on 26 January 2015, concluded “that the evidence provided is insufficient to establish a cause and effect relationship between the consumption of the standardised aqueous extract from white kidney bean (Phaseolus vulgaris Read the rest

USN “Carb Binder” – scam product, ASA ruling

Posted 28 July 2014

A consumer lodged a consumer complaint against advertising appear on USN’s website The relevant page promotes the respondent’s “Carb Binder” product, which is punted as a “STARCH INTAKE INHIBITOR”, and appears under the banner of “RAPID WEIGHT CONTROL” products.  USN have renamed the product Carb Binder after the ASA ruling against “Carb Blocker”! The complainant found the references to rapid weight control, or weight control in general to be unsubstantiated. He briefly outlined the research consulted to reach his conclusion, adding that there was no proof that StarchLite (the ingredient used in this product) is equivalent to the ingredient evaluated in the published studies from which the complainant draws basis for his grounds for complaint.

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Starch Blockers – MCC regulations

Posted 29 January 2013

Are Starch Blockers, e.g., “USN Carb Blocker”, legal in South Africa?

This is an extract from the MCC regulations:

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