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Rayma Balance Bracelet scam – ASA breach ruling

Posted 10 May 2012

In a ruling dated 8 June 2007, the Directorate ruled that the respondent’s advertising for Rayma Balance Bracelet created a misleading impression that the bracelet will relieve pain when used by anybody, which was not proven and therefore unsubstantiated.

However this appears to have made no impression on Mr Mervyn Daitz of Topline Innovations who continued to make these nonsense claims, and deceive, cheat and steal from consumers by selling this simple scam. More than that, read the ruling carefully – the ASA appear to call Mr Daitz a liar, but not in so many words. If you are a consumer who purchased this product, I urge you to ask for your money back. If you do not get it, ask the small claims court for redress, or the CPA, or even lay a charge of fraud against the company.

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Topline Innovations – Mervyn Daitz

Posted 13 March 2012

Who is Mervyn Daitz, and who is Topline Innovations? 

“Topline Innovations, a company founded by Mervyn Daitz 27 years ago. Mervyn, an expert in the health and beauty industry, is always on the lookout for high quality products to help improve people's health and beauty.”

Sounds marvellous, except this company is responsible for the marketing of a number of unsubstantiated products, including one ruled twice against in previous ASA ruling: the RAYMA Balance Bracelet.

Mervyn proudly writes: “The business started in 1984 when Mervyn was introduced to the TDK Bio-Magnetic necklace, a pain relief accessory. Many years later while on a visit to Spain he saw the enormous success and extraordinary results of the Rayma balance bracelet. After seeing the fantastic results for people suffering from pain, these two products became the foundations on which Topline Innovations was based. Both products are still available Read the rest