Prevagen memory study falls short

Posted 25 March 2018

We have previously pointed out in 2015 that Prevagen’s claims of being able to improve memory are untrue. (Class-action suit filed against “memory supplement” marketers). We pointed out in 2017 that the product is imported by Zenith Biomedical and also sold through It is baffling that the company would continue to sell the product to South Africans. Zenith Biochemical also imports TA65, another dubious ‘anti-aging’ product that the USA Federal Trade Commission has acted against. ( posted the following:

In 2011, four years after launching Prevagen, Wisconsin-based Quincy Bioscience embarked on a study to prove that the active ingredient in the supplement — apoaequorin — improves memory. It did not yield the results Quincy was hoping for. In fact, the Madison Memory Study failed to show a statistically significant improvement in the treatment group over the placebo group — scientist speak Read the rest

Multilevel Marketing: The day job that doesn’t pay

Posted 19 December 2017


When then FTC Chairwoman Edith Ramirez took the stage at the Direct Selling Association’s Business & Policy Conference in Washington, D.C. in October 2016, she did not mince words when it came to the widespread use of inappropriate earnings claims as a means of recruitment in the MLM industry. More than a year later, it appears few if any of the DSA members in attendance that day took the warning to heart.

A investigation found more than 97 percent of DSA member companies are (or have been) engaged in marketing schemes that peddle false and unsubstantiated earnings claims to try to convince prospective distributors to join their MLM network.

​​​​​​​ has amassed more than 3,000 examples of companies and/or their distributors making inappropriate earnings claims on their websites and social media platforms. These claims range from assurances of achieving financial freedom, to making Read the rest