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Fake testimonials: Inside the world of fake reviews

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Posted 03 February 2017

We don’t know what her real name is. But we do know companies around the world hire her to pitch their products. In the booming business of fake online testimonials, she’s a top seller: pretending to be a real customer and posting positive video reviews online. She’s even posed as a certified financial adviser, a teacher, and a dietitian.

Many of us rely on reviews and testimonials to decide where to spend our money, but there’s an entire industry dedicated to tricking you into believing their hard sell.

The introduction to a video on this topic – shown on the Canadian television channel, CBC (Canadian Broadcast Corporation)

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