Posted 12 January 2012
Mr Low, on behalf of TAC, lodged a breach complaint against the respondent’s website
www.hivex-treatment.org. It was explained that even though some of the wording on the website has changed, it still contravenes the Code for essentially the same reasons as previously identified. Therefore, the essence of that complaint remains unchanged and the advertising is in breach of the ruling and of the Code.
The complainant submitted, inter alia, that the following quotes are essentially similar in message and communication to those originally complained of:
“The HIVEX Treatment is an electro-magnetic treatment which targets proteins in the HIV virus to disable the virus.”
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