ASA breach ruling: Hivex

Posted 12 January 2012

Mr Low, on behalf of TAC, lodged a breach complaint against the respondent’s website It was explained that even though some of the wording on the website has changed, it still contravenes the Code for essentially the same reasons as previously identified. Therefore, the essence of that complaint remains unchanged and the advertising is in breach of the ruling and of the Code.

The complainant submitted, inter alia, that the following quotes are essentially similar in message and communication to those originally complained of:

“The HIVEX Treatment is an electro-magnetic treatment which targets proteins in the HIV virus to disable the virus.”

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ASA sanctions against Revivo tea

Posted 12 January 2012

In Revivo Tea / M Low / 18020 (21 October 2011) the ASA Directorate ruled that the respondent’s website was in breach of earlier rulings against the respondent’s advertising. The reason for this finding was largely because of claims and testimonials again making references to the product’s effect on the user’s HIV status, their CD4 count and their viral load.

Both parties were afforded an opportunity to comment on whether or not sanctions in terms of Clause 14 of the Procedural Guide were appropriate.

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HIVEX no treatment for HIV

Posted 02 December 2011

A report in Politics Web: HIVEX no treatment for HIV – SECTION27 – TAC

01 December 2011 

NGOs says it'll take legal action if company doesn't desist from making spurious claims 

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ASA ruling: TAC vs Christ Embassy Church

This is a significant ruling.

If rules in favour of the TAC argument against the Christ Embassy Church. The Christ Embassy Church appealed against the ruling of the ASA in favour of the TAC. The Church's advert claimed among other, that the Church could heal believers, from among other, heart disease and AIDS. 

It also addresses an issue that Solal have been arguing: that the ASA cannot use or implement Appendix F. 

Judge King clearly completely disagrees with their assertion: "We have concluded that the Code is clear as supplemented by Appendix F". 

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Dis-Chem challenged on their support of Patrick Holford

In an open letter to the CEO of Dis-chem, Ivan Saltzman, published on March 25 2011, the Southern African HIV Clinicians Society and the TAC (Treatment Action Campaign) challenged Dis-Chem for their support of the self-styled “Nutrition Expert” Patrick Holford. Holford has made a career out of making unsubstantiated and false claims about the benefits of vitamins. The letter asked why his company, Dis-chem, which is trusted by the public to provide evidence-based sound medical advice, hosted Holford.

Here is the letter in it’s entirety:

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ASA Ruling: Faith Drops (Damaansa) / TAC

The Treatment Action Campaign (TAC) laid a complaint with the ASA against FAITH drops, which claims to be able to cure AIDS, cancer, and a number of other conditions.

How did the ASA rule?

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