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ASA breach ruling: Hivex

By on 12 January, 2012 in ASA (SA) Rulings, Hivex
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Posted 12 January 2012

Mr Low, on behalf of TAC, lodged a breach complaint against the respondent’s website
www.hivex-treatment.org. It was explained that even though some of the wording on the website has changed, it still contravenes the Code for essentially the same reasons as previously identified. Therefore, the essence of that complaint remains unchanged and the advertising is in breach of the ruling and of the Code.

The complainant submitted, inter alia, that the following quotes are essentially similar in message and communication to those originally complained of:

“The HIVEX Treatment is an electro-magnetic treatment which targets proteins in the HIV virus to disable the virus.”

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ASA sanctions against Revivo tea

By on 12 January, 2012 in ASA (SA) Rulings, Revivo Tea
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Posted 12 January 2012

In Revivo Tea / M Low / 18020 (21 October 2011) the ASA Directorate ruled that the respondent’s website www.revivotea.com was in breach of earlier rulings against the respondent’s advertising. The reason for this finding was largely because of claims and testimonials again making references to the product’s effect on the user’s HIV status, their CD4 count and their viral load.

Both parties were afforded an opportunity to comment on whether or not sanctions in terms of Clause 14 of the Procedural Guide were appropriate.

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ASA ruling: TAC vs Christ Embassy Church

By on 9 May, 2011 in ASA (SA) Rulings
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This is a significant ruling.

If rules in favour of the TAC argument against the Christ Embassy Church. The Christ Embassy Church appealed against the ruling of the ASA in favour of the TAC. The Church's advert claimed among other, that the Church could heal believers, from among other, heart disease and AIDS. 

It also addresses an issue that Solal have been arguing: that the ASA cannot use or implement Appendix F. 

Judge King clearly completely disagrees with their assertion: "We have concluded that the Code is clear as supplemented by Appendix F". 

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Dis-Chem challenged on their support of Patrick Holford

By on 28 March, 2011 in Complementary Medicines, Dis-Chem, Patrick Holford
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In an open letter to the CEO of Dis-chem, Ivan Saltzman, published on March 25 2011, the Southern African HIV Clinicians Society and the TAC (Treatment Action Campaign) challenged Dis-Chem for their support of the self-styled “Nutrition Expert” Patrick Holford. Holford has made a career out of making unsubstantiated and false claims about the benefits of vitamins. The letter asked why his company, Dis-chem, which is trusted by the public to provide evidence-based sound medical advice, hosted Holford.

Here is the letter in it’s entirety:

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