Posted 05 December 2024
For healthy people, pills, patches and gummies just create ‘expensive urine’. But for those with nutrient deficiencies, vitamin supplements have clear benefits
Donna Lu Wed 4 Dec 2024 14.00 GMT
Supplements are no cottage industry: an estimated third to nearly half of Australians regularly take vitamins or minerals.
Hawked by the likes of the Kardashian-Jenner clan, vitamin gummies have in recent years found popularity among millennials and zoomers, who are more receptive to supplements in the form of “powders, liquids and gummies” than older generations. Gwyneth Paltrow’s Goop – no stranger to dubious health trends – sells its own line of such supplements.
On TikTok, influencers who shill multivitamin gummies – and more recently, vitamin patches resembling cutesy, colourful stickers or fine line tattoos – promise glowing skin, lush locks, energy boosts and better sleep. But if it’s real health benefits you’re after, you’re … Read the rest