Is Sugar toxic?

Posted 05 August 2013

In Solal’s latest issue of Health Intelligence Magazine (their vehicle for deceptive advertising), an article written by Tamzyn Campbell (a dietitian, and sister of Solal’s head pharmacist, Brent Murphy), reviews the book written by Prof Robert Lustig and claims that this is “probably the best book of our time explaining the obesity epidemic and exploring the link between diet and health”. The article is highlighted on the cover as “Toxic Sugar”, and within the magazine as “Fat Chance”.

We have previously pointed out that Solal uses pseudoscience in order to promote their products. Solal have had ASA rulings against their claims for sugar but this has not have any impact on reigning in their pseudoscientific approach to evidence and science. Solal are great admirers of Prof Robert Lustig and hence promote his views that sugar is toxic with zealousness. We do not argue that Read the rest

Harsh, but deserved ASA-Solal ruling

Posted 19 October 2011

This is a devastating ruling against Solal / Solal Technologies. I think it speaks for itself. 

“A cursory glance over rulings issued in relation to the respondent’s advertising suggests that the respondent has deliberately adopted an adversarial approach, and intentionally attempts to frustrate the process by harping on technical, interpretive issues, often jumping to conclusions, accusing the ASA of colluding or having “secret communications” with certain entities, and oftentimes threatening to litigate against the ASA and complainants.”

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Solal, Sugar Association, ASA – again

Posted 6 May 2011

The South African Sugar Association (“SASA”) lodged a complaint with the ASA against Solal’s Naturally Sweet product in 2009. The advertisement was headed, “Too much sugar or artificial sweeteners can cause cancer.” On 01 Dec 2009, the ASA ruled against Solal.  Solal appealed and on the 17 May 2010, the ASA accepting the substantiation of the claims by Mr Rael Koping (a dietitian), ruling in favour of Solal. SASA requested arbitration but Solal argued the product had been sold to another company (also Solal owned). So SASA put in a new complaint against the advertising claims for this product now under the auspices of the “new” Solal company.

First ruling (opens in new window)

Second  ruling (opens in new window)

The ASA have ruled against Solal. See the full ruling below.

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Solal – Too much sugar claim No. 2

 Solal Technologies placed in the Durban Mercury of 03 March 2011, in which the claim is made that “[T]oo much sugar may accumulate fat and make learning difficult”. 


The advert continues: “[S]tudies have shown that excessive sugar consumption can boost the body’s production of cortisol, a hormone that causes fat accumulation. Sugar excess is not good for the brain either. 

A study published in the medical journal Neuroscience showed that sugar suppresses the brain’s neurotrophic factor, responsible for learning, memory and plasticity (the ability of the brain to learn new things” 

Solal supports this advertisement with two references:

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