Posted 27 November 2017
We have previously pointed out that USN, a company selling “sports supplements”, targets primary and high school children through it’s allied brand, SportsMax. The school selling the most sports supplements would get a free Bobby van Jaarsveld music concert. We made the point that this was unconscionable behaviour.
A study has been published in the Journal of Nutrition Education and Behaviour, addressing the issue of why teenagers use supplements.
A commentary in NutraIngredients.com, makes the following points:
“Many adolescents use dietary supplements in an attempt to increase sports performance or improve immunity, finds a new study that also suggests supplements are frequently used despite a lack of knowledge about possible harmful effects”
“According to the existing information, adolescents are the most susceptible and misinformed group of customers; thus this population is the target market for dietary supplements” (Lead researcher)
Continue reading at NutraIngredients.com
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